2. Start it on a high
Start your thank you on a positive note. Whether you’re sending a handwritten note or an email, make sure it gives off a positive vibe from the moment it lands in your customer’s inbox (or mailbox).

One rule of thumb is to include words like “thank you,” “valued” or “appreciated” (if you don’t like these specific ones, that’s fine, just use a thesaurus) in the intro of the thank you. Communicating your sincere gratitude is the key here.

3. Personalize it
Personalizing your thank you message is the easiest way to make it more genuine. Personalization can increase sales by 56%, so try something like “Thanks for being an awesome customer, (customer’s name).”

For email thank you’s, this is especially important — average open rates for email hover around 23%, which means you need all the help you can get!

For example, mention something significant that happened over the time that your customer has been with you. If they’ve launched a new product or won an award, mention it in your thank you message. That could look something like:

“I just wanted to say thank you for the last year of working together. It’s been a blast! Even better that we got to see your company take home the (insert their company’s milestone/award win, etc.)”

4. Cement your future relationship
Next, say that you’re looking forward to continuing your working relationship with the customer.

“We really appreciate you as a customer. Since you’ve used our product for the last year, we would love to hear if you have any additional feedback or questions about using it. As always, I’m here for you over phone or email. I look forward to hearing from you soon about (insert upcoming milestone/product launch etc. your customer is working towards)!”

This reinforces that you appreciate them as a customer, which means you’ll do what it takes to keep their business over the long term.

5. Hit them with another thank you
Keep it simple. Your sign off is a chance to add in a last bit of personalization to the thank you.

Don’t just say “thank you for your business.” It’s impersonal, and the opposite of the genuine thank you that you’re aiming to get across. You’re trying to strengthen your relationship, not continuing a simple business transaction.

Finish your thank you message off with something short and sweet like “Thanks again for a great first year together — looking forward to many more to come!”